Our Privacy Policy
Your privacy is extremely important to us. This policy explains what personal information we have, how we use it, and how you can check and update any of your personal information.
For the purposes of this Privacy Policy:
“You” refers to anyone who uses, contracts for, or shows interest in our products and services or events, their representatives, and any third parties connected to you that you’ve informed us about.
“We” or “Us” means 02 Mobile Upgrade Limited
Why we collect your personal information
We collect information for several reasons:
Contractual obligations: To manage your account, deliver products and services, or manage your employment if you work for Us.
Consent: For example, if you enter a competition or agree to receive marketing messages and offers from us or specified third parties.
Legitimate interests: To run and grow our business, improve services, find new customers, tailor advertising, manage credit and fraud risk, maintain our network, and comply with legal obligations.
Legal requirements: Sometimes, the law requires us to process certain information, such as monitoring usage to implement spend caps.
The type of information we have
We may hold information including:
Who you are: Name, phone number, address, gender, age, interests, payment information, and identification documents.
Usage of our products and services: Call, text, internet, and billing records; details about other apps and services you use.
Location: Network location from nearby masts or GPS location from supported apps.
Account activity: Payments, top-ups, and account interactions.
Where we get your information
We collect information when you:
Sign up, contact us, or use 02 Mobile Upgrade products and services
Participate in surveys, promotions, or market research
Use our websites, apps, or Joint Venture Group services
Provide content like photographs or comments
Apply for jobs or insurance products
Are included in third-party applications, purchases, or credit checks
We may also collect information from publicly available sources or third parties with your consent.
How we use your information
Your information is used to:
Manage your account: Process payments, communicate with you, investigate complaints, provide updates, and assess credit or insurance applications.
Run our business: Research, improve products and services, develop new offerings, manage our network, comply with laws, prevent fraud, and operate the Joint Venture Group.
Marketing: Send information about products and services you may be interested in, develop targeted campaigns, and identify potential customers with similar interests.
Provide services on behalf of Joint Venture Group businesses and maintain security, verifying identities and services used.
How we share your information
We may share information with:
Partner companies, contractors, and agencies helping with our products and services
Other companies within the Joint Venture Group
Insurance providers and third-party marketers (with your consent)
Credit reference and fraud prevention agencies
Law enforcement, public authorities, or during corporate reorganizations or sales
Retention of information
We retain information while you are a customer and generally for at least one year and up to seven years after you leave, depending on the type of information and reason for retention. Some data may be kept longer if required for legal, audit, or corporate responsibilities.
Your rights
You have legal rights regarding your information, including:
Requesting details of the information we hold
Withdrawing consent where applicable
Receiving your information in a usable format or transferring it to a third party
Requesting corrections, erasure, or restrictions on processing
Filing a complaint with the Information Commissioner
How to check and update your information
You can view and update your personal information by signing in at https://02mobileupgrade.co.uk/.
Product-specific examples
Priority: Uses location to provide nearby offers. Marketing preferences can be managed in the Priority App.
Our Blueprint: Collects information from employees to support volunteer activities and reporting.
Trail Blazers: Gathers demographic, lifestyle, and activity information for market research. Data is kept for 12 months after membership ends.
Virgin Mobile: Uses information to manage SIM plans, billing, and services via the 02 Mobile Upgrade network.
Other important notes
Children: Services may be used by children; consent for marketing on behalf of children aged 13 or under must come from an adult.
International transfers: Data may be transferred outside the UK under appropriate safeguards.
Cookies and online communication: Cookies are used to recognize users and improve experience. Internet communications are not fully secure and 02 Mobile Upgrade cannot accept responsibility for unauthorized access.
Third-party sites: 02 Mobile Upgrade’s Privacy Policy does not apply to other websites linked from our sites.
